Josée in Ottawa

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It’s a Bit Much, Don’t You Think?


Every forty feet for forty kilometres.

After spending five glorious and relatively ad-free days in the Canmore-Banff-Lake Louise region, Sis, B.G. and I headed into BC. We drove forty kilometres down Highway 95 between Invermere and Fairmont, and the highway looked like this the whole way. Each billboard was like a slap in the face: “HEY! LOOK AT ME! LOOK AT ME! LOOK AT ME! NEVER MIND THE MOUNTAINS – LOOK AT ME I HAVE SOMETHING TO TELL YOU! LOOK! AT! MEEEEEE!!!!!”


More ad space than ads. If you look closely you can see five billboards at once.

Yeesh. Shut the &*% up already, would ya??